Indeed. I understand how difficult it would be for a non-technical person to achieve that, but it could pay-off. I once worked with a sales guy, who owned a consulting business and planned to launch a SaaS. He coded a first version himself, using PHP, and began offering it free of charge as part of the courses he sold. His code was a complete mess, but the software he built significantly improved his chances to attract a technical person and establish a successful partnership, for both sides.